37 meetings, 15 opportunities and 1 closed-won in 90 days

Situation

Clustr is a social graph tool for GTM teams, helping them map and score their customer network to identify key relationships between happy customers and top prospects at target accounts.

GTM teams can then leverage this data to ask for warm intros with customers at moments of satisfaction, or reach out to prospects cold, name-dropping the known customer to make cold calls feel like talking to a friend of a friend. There are a ton of other use cases too, and it can also be used to find intros within their advisor, partner and employee networks.

Before we joined, they had been going for 12 months and had already reached $200k ARR with a 3-person founding team.

We joined Clustr in June 2026 to build their UK BD motion and drive the path to $1M ARR by year end.

What We Did

The first two weeks were all about validation, i.e. could we book meetings for them. Well, we booked 3 in our first week. Validation complete.

Clustr sent over accounts, we added prospects to sequences via LinkedIn. Cold calling was our primary channel, with email and LinkedIn for support and follow-up. We set targets, tracked performance and constantly iterated.

As we went we built out their account tiering based on which accounts converted, and persona tiering based on which personas converted. Constantly updating messaging and scripts.

Over the course of the 90 days we completed 1825 dials, 312 connects, 157 conversations and booked 37 meetings. That's a 17% connect rate and 23.6% of conversations converting to a booked meeting.

Outcomes

Stats

• 37 meetings booked (4 still to happen)
• 23 meetings sat
• 15 sales opportunities, scoring 27 SAOs under Clustr's persona tiering (Tier 1 counts double, Tier 2 single, Tier 3 zero)
• 1 closed-won

Attribution

Every meeting came from the phone. 34 were booked cold, 3 from calling warm leads (website visitors and past email exchanges).

Conversion Rates

• Dials to meeting booked, 2.0%
• Meeting booked to meeting sat, 69.7%. Excluding 4 still to happen (23 of 33 meetings sat)
• Meeting sat to sales opportunity, 65.2%. Of the 23 meetings sat, 15 became sales opportunities (27 SAOs)

On booked to sat, the first month saw more no-shows and cancellations as we were figuring out what personas to target and how to optimise the sales process. This is normal at this stage. As we went on and refined account and persona targeting, conversion rates improved considerably (61.5% show rate in June, 70.0% in July, 80.0% in August)

Meetings With

C-suite, VP, Director and Head level decision-makers at some of the hottest UK tech startups like Xelix, Modulr, Bounce Insights, Stream, Definely, Penfold, Sequence, Lunio, Summize, Autogen AI and more.

What's Next

Scale up the BD motion and support sales from meeting to close.